South by Southwest festival 2012 wraps up

Photo:SXSW Facebook page


One of the world’s largest festivals, known as South by Southwest, took place in Austin, Texas March 9 until March 18.

This significant festival had three categories: interactive media from March 9-13, film from March 9-17, and music from March 13-18.

According to South by Southwest (SXSW, Inc.), a private company based in Austin Texas, the conferences and festivals “offer the unique convergence of original music, independent film, and emerging technologies.” The organizers add: “Fostering creative and professional growth alike, SXSW is the premier destination for discovery.”

This year, SXSW interactive media conference guest speakers included Jill Abramson, editor-in-chief of The New York Times daily, who talked about the future of the newspaper on the American east coast, face to face with Evan Smith, editor-in-chief of the Texas Tribune. DJ Patil, current chief data scientist of Greylock Partners and formerly of LinkedIn and eBay, was also a panelist.

Drew Houston, co-founder of DropBox, was also there. DropBox is a start-up company that helps its users store their data and content online and share it with other users on other sites. He talked about his experience before cofounding his company.

Some of the film events included the SXSW Film Intermission Party, formerly known as the film closing party.

One of the artists who graced the SXSW music festival was Mike Rocket. He was performing at SXSW for the first time. Mike Rocket has played in the New York, New Jersey, and Philadelphia areas for over 10 years as a solo artist and with his band Mike Rocket and the Stars.

The first South by Southwest Music Conference and Festival was held in 1987 in Austin, Texas. Although Austin was not a Top 20 major market at the time, its background and spirit made it the best place for the conference.

Since then, the event has been a starting point for new talent. New media and Internet-based projects, presentations, music concerts, and film screenings give exposure for creators and entertainment for audiences from different parts of the world. Conference panel talks provide a learning opportunity, and business blooms at the SXSW Trade Show. The trade fair for creative industries provides networking opportunities for professionals, entrepreneurs, students, and aspiring artists.


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